Orcé Founder Yu-Chen Shih On Challenging Asian Beauty Norms And Developing True-To-Life Foundation Shades
In a world where many beauty brands release a litter of new products each season, Orcé is a welcome anomaly. As it has since its 2019 launch, the brand offers three products: a luxury serum foundation, sheer...
Sustainable Makeup Brand Athr Beauty Readies For Relaunch Under New Ownership
Athr Beauty, the sustainable makeup brand that shuttered last July, is being revived under new ownership. Gostrider, a company led by founder and CEO Audrey Napoleon that describes itself as building...
Formula Masters: 30 Top Beauty Product Developers
At Beauty Independent, we spend a lot of time focusing on founders, the most visible people in the indie beauty ecosystem shepherding brands and products from concept to commerce, but there are numerous people responsible for getting beauty...
Are Beauty Products Better Made Today Than A Decade Ago?
For the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 16 manufacturers the following questions: Are beauty products today made better than they were a decade ago? How can the beauty industry...
The Secrets To Running A Successful Makeup Brand As Growth In The Category Softens
It takes more than just color to shine in the color cosmetics category today. Modern makeup brands are drilling down on emotion and experience. “At the end of the day, no one needs anything...
