Rachel Brown
Pink Beaux Brings A Prestige Point Of View To Indie Beauty E-tailing
We’re all familiar with someone like Maisha Harris, the sort of woman wired to know the latest beauty launches who delights in doling out recommendations to stave off rashes, pimples, wrinkles or any stubborn issue that pops up....
Mented Makes Its Brick-And-Mortar Debut At The Market @ Macy’s As It Readies For A Long-Term Retail Partner
How do you play a hot hand? That’s the question facing Mented Cosmetics as it ponders distribution moves. The color cosmetics brand, which has raised $4 million and is on track to register a sales gain of...
Meet The Brand Reimagining The Self-Tanning Category As Everyday Safe Sun Care
While Morgan and Daniel Ioffe were honeymooning in Hawaii last year, Daniel forgot to apply sunscreen to the backs of his legs, and they got scorched during a surfing excursion. To soothe her husband’s charred skin, Morgan headed...
Vitruvi’s Dynamic Skincare Merges DIY And Customization Trends For The Most Millennial Beauty Mashup Ever
People aren’t defined by one thing. Vitruvi doesn’t believe their skincare should be either. The essential oil specialist has introduced Dynamic Skincare, a customization concept handing control over products to customers by providing them the tools to...
Blingy Hair Removal Brand Wakse Is Changing The Waxing Segment While Piling Up Anything But Chump Change
It’s not typical to run across a brand pitching itself as owned by two hairy guys, but Wakse isn’t a typical waxing brand. Rolling out to Ricky’s NYC, it’s shaking up a sleepy category with glistening...
Steep And Staggered Discounts Caused Indie Beauty Sales To Sizzle On Cyber Monday
Indie beauty brands plunged into Cyber Monday with heavy discounting that caused sales to skyrocket, but they faced mounting questions about the impact of slashing prices on consumer purchasing behavior and the health of their businesses long-term. Across...
New E-tailer Clean Beauty Collective Wants To Make Clean Beauty A Big Deal In New Zealand
For two decades, Fleur Insley stuck to the conventional path in New Zealand’s beauty industry, working for a prestige personal care distributor before climbing the ranks at L’Oréal in the country to manage marketing for its luxe division....
