Is Amazon Prime Day Just For The Big Guys? Many In The Indie Beauty Community Think So

Are you marking your calendars for Prime Day on Monday? If you lead an emerging beauty brand, you may not be. Forecast by Coresight Research to generate $3.4 billion in sales this year, up from $2.4 billion...

Gryph & IvyRose Delivers Wellness Products For Little Ones In Packaging Their Parents Will Like, Too

Wellness is as relevant for wee ones – or perhaps more so – as it is for grown-ups guiding (and occasionally misguiding) them, but it’s not often emphasized in tender-age supplements and personal care. Gryph & IvyRose...

How Hawaii’s Ban On Oxybenzone And Octinoxate Could Change The Sun-Protection Segment

While the clean beauty movement may be winning over retailers, the green beauty movement is striking policy gains. In an explosive act for the sun-protection segment, Hawaii Governor David Ige signed a bill last Tuesday, the day before...

Opu Labs Aims To Connect Skincare Consumers Around The World One Facial Scan At A Time

The world may be flattening, but no single tool has yet gathered data on the skin of consumers and the products they apply from all corners of it. Opu Labs wants to provide that tool in the...

The Pitfall Of Popularity: Inside The Vamp Stamp’s Uphill Battle Against Counterfeiters

A mere three weeks after The Vamp Stamp made its debut in March 2017, founder Veronica Lorenz spotted rip-offs of the brand’s patented winged liner tool on eBay. “There were hundreds of them. I was extremely emotional...

Elanveda Escalates Its Look And De-escalates Its Retail Presence

When Elanveda was founded a decade ago, Instagram was two years from launching, Ayurveda had barely cracked the vocabulary of even the most health-conscious of American consumers, e-commerce was a paltry percentage of beauty sales, and most...

Legendary Apothecary Looks Back In Time To Develop An Organic Foot Treatment For Customers Today

If the tales of our forebears aren’t exaggerated, people were forced to walk miles and miles in the old days to get anywhere. They endured without Uber or Lyft because they had excellent remedies for their weary and...