New Natural Deodorant Brand Curie Holds Up During Founder Sarah Moret’s Marathons And Rigorous Hikes

Sarah Moret has joined Volition Beauty’s Patricia Santos, Wander Beauty’s Divya Gugnani and Madison Reed’s Amy Errett in stepping out of the investor ranks to step onto the riskier road of launching a beauty brand. The lure...

Heyday, Home Of The 50-Minute Facial That’s Won Over Busy New Yorkers, Touches Down In Los Angeles

Heyday, the Drybar of facials, has become bicoastal with the opening of a 2,800-square-foot location in Los Angeles, Drybar’s birthplace, expected to be the first of several in the city. The new outpost on Beverly Boulevard near...

Whether They Participated Or Not, Most Indie Beauty Brands Saw Sales Rise On Amazon Prime Day

For Amazon, the world’s most gigantic e-tailer, large consumer goods companies and private-label lines move enormous quantities of merchandise, but budding beauty players took cuts of the action, too, on Prime Day, the biggest shopping event in its...

Behind New Brand DPR SKN’s Acne Antidote Is A Message About Self-Confidence

When Danielle Ramchandani was a young girl, she tagged along with her father Bisham to the Los Angeles offices of Smashbox Cosmetics, where he was an executive. During a particular memorable outing, she ran across Mary-Kate and Ashley...

Developed For Savasana, Natural Skincare Brand Aseede Takes The Healing Benefits Of Yoga Beyond The Mat

As a single mother, a full-time marketing professional and a minority sorting through challenging realities, Tiffany Wilburn sought refuge from anxiety and strain on the yoga mat and with aromatherapy. Now, she’s looking beyond her own mat to...

Natural Makeup Costing You An Arm And A Leg? HAN Skin Care Cosmetics Is An Affordable Option

Unfair or not, natural makeup has a reputation of being only for people with lots of money to spare. HAN Skin Care Cosmetics wants to prove it can be universal. “You don’t have to pay expensive prices...

The Butter Bar Skincare Serves Up A New Retail Location And Collaboration With Vanessa Simmons

The Butter Bar Skincare has opened a retail and manufacturing location in Houston. Next, the natural brand could be branching out to a city near you. “A lot of people are afraid to do retail, but, with...