
Why Hims & Hers Is Winning Over Wall Street As It Clobbers Traditional Beauty Companies
Recent headlines have focused on the beatdown publicly traded beauty companies have taken. Puig, Beiersdorf and L’Oréal’s stocks are hovering just above their 52-week lows and significantly underperforming the S&P. The stocks of other beauty conglomerates...

Bootstrapped Brand Persona Makes Its Long-Awaited Store Debut At Ulta Beauty After 7 Years Online
After seven years on Ulta Beauty’s website, Persona has finally arrived in the beauty specialty chain’s stores. The brand is being showcased on new Icons endcaps in 1,170-plus locations, where it’s joining Polite...

Balking At Saks Global’s New Payment Terms, Beauty Brands Weigh Whether To Work With The Retailer
Saks Global, the newly formed parent company of Saks Fifth Avenue, Saks Off 5th, Neiman Marcus and Bergdorf Goodman, is trying to regain the trust of vendors by addressing its almost two-year delinquency on payments, but is...

Starface Co-Founders Fold Slugging-Focused Skincare Brand Futurewise
The constant drive for dewy—or glass, or dolphin, or glazed donut—skin isn’t enough to keep skincare brand Futurewise afloat, and the slugging-focused brand from Starface co-founders Julie Schott and Brian Bordainick...

Despite Political Pushback In The Country, Gender Inclusive Brand Good Light Achieves Major Ulta Beauty Expansion
A month after President Donald Trump signed an executive order to make the gender binary the official position of the United States, Good Light, a clean skincare brand with the slogan, “beauty beyond the binary,”...