L’Oréal Divests Pathbreaking Textured Haircare Brand Carol’s Daughter To Joe Wong And Founder Lisa Price

When L’Oréal bought Carol’s Daughter in 2014, it heralded the deal as momentous for the “premier American multicultural brand” and pioneer of the natural beauty movement. Now, L’Oréal has unwound the deal...

Cult-Favorite Cocofloss Rebrands As Cocolab To Reflect Its Growing Oral Care Repertoire

Cocofloss isn’t just about floss. Now, it has a new name—Cocolab—that conveys its broader intentions.  The former name painted the brand into a merchandise corner that it’s...

The Hottest Fragrances And Trends At Indie Perfume Shops Across The Country

Even in the age of Amazon and TikTok, where #PerfumeTok has lured billions of views, the vast majority of perfume purchases occur offline. “No matter how convenient online shopping gets, brick-and-mortar really isn’t going away,”...

With Ulta Beauty Partnership, Naked Sundays Is The Latest Australian Sun Care Brand Expanding Stateside

Sun care brands born in Australia, a country with among the highest rates of skin cancer in the world and a robust sunscreen manufacturing sector, are charging into the United States, the largest market for sunscreen globally.

Taylor Swift-Loved Viral Makeup Patch Brand Fazit Lands At Target

For beauty consumers who want to bejewel their face à la Taylor Swift, the Fazit Glitter Freckles Makeup Patches she wore to a Kansas City Chiefs game last year are getting more accessible with a Target rollout....