The Frontal Queen Doesn’t Want To Look Or Be Like Any Other Wig And Wig Care Brand
One of hairstylist Adey Heyman’s clients nicknamed her “the frontal queen” in a nod to her skills installing lace front wigs. In 2020, she leveraged her wig knowledge to launch a lace melting spray now called It’s Giving...
The Scalp Microbiome Isn’t A Well-Studied Area. K18 And HelloBiome Are Partnering To Change That.
K18 and HelloBiome have struck a multiyear partnership to unlock secrets of the scalp microbiome with the goal of creating scalp and haircare products and services effective for it. The partnership demonstrates...
In The Post-iOS 14 Update Era, What Acquisition Strategies Work For Brands Just Getting Off The Ground?
Last year, Cristina Bagozzi, formerly VP and head of the owned brand business at clean beauty retailer Follain, launched fragrance brand Emmotiv with $25,000 from her personal savings. In its first couple of months, outreach to her...
QVC Parent Company Qurate Launches Gen Z Livestreaming App Sune With 27 Beauty Brands
In its latest bid to attract younger consumers, Qurate Retail Group, parent company of QVC and HSN, has introduced livestream shopping app Sune. In beta mode, Sune currently carries...
What Should Emerging Brands Draw From L’Oréal’s $2.5B Deal For Aesop?
The big news in the beauty industry this week didn’t happen in New York. Instead, it was the announcement that French beauty conglomerate L’Oréal has agreed to buy Australian-born Aesop from Brazilian company Natura & Co for...
