Korean-Inspired Fragrance Brand Elorea Secures $2M In Oversubscribed Seed Round
Korean-inspired fragrance brand Elorea has raised $2 million in seed funding. The seed funding round was led by CJ Investment, a subsidiary of South Korean conglomerate CJ Group, which produced Oscar-winning film “Parasite” through an entertainment division...
How Glow Recipe’s Guava Vitamin C Bright-Eye Gel Cream Quickly Became A Sephora Bestseller
Consumers are very skeptical of eye creams. Glow Recipe co-founder Sarah Lee says they’re constantly asking, “If you have a moisturizer, why don’t you just extend that usage all the way to your eye area?” Glow Recipe wanted...
Is Beauty Consumer Fatigue Setting In?
Data from the firms Spate and Launchmetrics shows online search volume for beauty decreasing. In its daily news roundup, beauty industry trade organization CEW described Spate’s data as revealing that “consumer confidence is...
Founder Lindsay Knaak-Stuart On Why She Said Goodbye To Body Care Brand Meant
Seven years ago, Lindsay Knaak-Stuart spotted a white space that others would later conclude could generate plenty of green. “In 2015, no one was really talking about body care,” she remembers. “It was still Dove body wash and...
Breaking Down Fair Packaging And Labeling Act Basics So Brands Don’t Run Afoul Of The FDA
In the American beauty industry, the responsibility is placed on companies to sell safe beauty products. While beauty brands are largely left to self-regulate–outside of color additives, the law doesn’t require cosmetic...
