From Being Careful About COGS To Creating Unique Bundles, Beauty Brands Discuss Retail Strategies That Work
In the late 2010s, direct-to-consumer (DTC) brands bypassing middlemen, most notably traditional retailers, achieved success by amassing large customer bases at relatively low cost. Today, things aren’t as they once were. In an exceedingly saturated market, the costs...
Amid Fretting About A Down Market, Byredo Inks A $1B Deal With Puig. Is It Just A Blip?
With the United States roiled by economic volatility, many beauty investors, investment bankers, executives and entrepreneurs have been predicting deal flow and valuations will ebb—and their predictions could absolutely come true. However, recent beauty news has thrown...
Scent Beauty CEO Steve Mormoris On What Makes A Celebrity Fragrance Relevant Today And Successful Sampling Strategies
When Steve Mormoris left Coty, where he spent 16 years and ascended to CMO for the global fragrance division, in 2016, consumers were rejecting the celebrity scents that had been cash cows for over a decade and turning...
“Modern, Personalized, Luxury Bath & Body Works”: Startup Scent Lab Enables Consumers To Tailor Fragrance Products To Their Tastes
Ariana Silvestro has always been a fan of candles, but not shopping for them online. Although there are plenty of websites big and small that offer them, she’s found it difficult to pin down the exact candle she’s...
Rosen Skincare Raises $2 Million—And Plots Its Eventual Exit
Rosen Skincare has raised $2 million from New Voices Fund to support its retail partnerships with Target and Ulta Beauty, and accelerate growth. Launched by Jamika Martin in 2017, the acne-focused brand is stocked at...
