As Consumers Grapple With Inflation, Badgley Mischka Bets On Affordable Fragrances From Mark And James
In an uncertain economy, Badgley Mischka is banking on consumers seeking out affordable luxuries. Mark Badgley and James Mischka, the designers behind the brand, are rolling out a trio of perfumes as part of their diffusion fragrance line...
How To Be Transparent In A Complex Beauty Industry, According To Beauty Industry Experts
Beauty shoppers today are clamoring for purpose-driven brands that truly walk the walk. They have keen eyes for greenwashing and are wary of broad-sweeping claims, but real sustainability strides, ingredient substantiation and other measures to adhere to...
“A Lot Of Opportunity”: How Upstart Menstrual Product Brands Are Benefiting From The Tampon Shortage
As large tampon makers struggle to fill retail shelves, consumers are flocking to alternative brands with available menstrual essentials. Last week, The Flex Company, which sells menstrual cups and discs at...
Skyn Iceland Gets A New Owner, Gears Up For Global Growth Based On Nordic Wellness Positioning
Skyn Iceland has traveled into new hands. The brand is being restructured under a company called Skyn Holding led by Antoine de Larocque, formerly CEO of beauty and pharmaceutical product producer Pharma & Beauty Group, with capital...
Looking To Boost DTC Sales? Nik Sharma Recommends Emerging Brands Focus On Three Key Areas
If a direct-to-consumer brand founder fell asleep five years ago and woke up in 2022, she might think she was in the middle of a nightmare. Broken supply chains, high customer acquisition costs and record inflation have led...
