Rachel Brown

Sephora Is Being Compared To Claire’s. Should It Do Anything About It?
Sephora is being compared to Claire’s on TikTok due to tweens and teens, whose behavior is being slammed on the platform, flocking to it for brands like Drunk Elephant, Glow Recipe, Sol de Janeiro...

Big Wins Indie Beauty Brands Scored Last Year—And Ones They Hope To Score This Year
Last year, much of the news in the indie beauty world was a downer, so we thought it might be worthwhile to share some good news. So, for the latest edition of our ongoing series posing questions relevant...

New Brand Cool As A Cucumber Wants To Ease The Mental And Physical Burden Of Adult Acne
On her first day of business school at Northwestern University in 2019, an excited Eda Levent snapped a selfie to send to her sister Serra and spotted a giant zit on her chin. Horrified, she skipped class. “You...

With $3.7M In Its Till, Made By Dentists Takes On Oral Care Incumbents
Not all dentists are content with the same-old stuff sold at stores for their patients’ teeth. Four hundred fifty of them made that clear last year when an investment firm they formed, Backed by Dentists, committed...

Foundry Appoints Experienced Beauty Exec To Guide Men’s Personal Care Business
Jani Friedman, former chief merchandising officer at Dermstore and VP of new brand development at Guthy-Renker, has joined direct-to-consumer brand consolidator Foundry as GM of personal care to grow its men’s personal care business and help guide...

Anna Priadka Closed Refillable Beauty Brand Fiils Last Year. Here’s What She Would’ve Done Differently If She Could.
On Oct. 19, Anna Priadka, founder of Fiils, sent an email to the refillable haircare and personal care brand’s customers explaining its closure. “Unfortunately, we’ve had to face the reality that we can’t make it work,” the...

Influencer Jaclyn Hill’s Makeup Brand Jaclyn Cosmetics Closes
Jaclyn Cosmetics, the makeup brand from influencer Jaclyn Hill, announced in Facebook and Instagram posts Sunday that its business is closing. The closure wasn’t entirely unexpected as owner Forma Brands, which...