Rachel Brown

Haircare Trends That Will Be Hot In 2024—And Some That Will Cool
As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 16 haircare brand founders and executives the following questions: What haircare trends do...

Trends That Will Rule Fragrance In 2024—And A Few That Definitely Won’t
As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 20 fragrance brand founders and executives the following questions: What fragrance trends do...


Skincare Trends That Will Sizzle In 2024—And Some That Will Stumble
As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 31 skincare brand founders and executives the following questions: What skincare trends do...

Beauty Product Developer Julie Pefferman Identifies Eight Trends That Could Be Huge In 2024
Every year since 2019, we’ve asked Julie Pefferman, founder of product development consultancy Cosmeta, to prognosticate on the trends that will define the future of beauty. Although we request only trends that could shape the...

Private Equity Firm Saves Uoma Beauty From Closure
Uoma Beauty has found a savior in MacArthur Beauty LLC. As reported by the publication Business of Fashion, the arm of investment firm The MacArthur Cos. has acquired intellectual property of...

Makeup Trends That Will Erupt In 2024—And A Few That Will End
As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 18 color cosmetics brand founders and executives the following questions: What makeup trends...