Monolith Collective Creative Director Ruba Tadros’s Expectations For Beauty Design And Branding In 2022
Millennials’ interest in minimalism reshaped the look of beauty brands. As a designer for Drybar and later at her firm Monolith Collective, which has worked for Alchemy 43, SkinMedica, Tenoverten, Skin Laundry, SkinKick and State...
Former J&J Exec Katie Omstead’s New Brand Mintly Looks To Energize Oral Wellness With Sustainable And Effective Products
If you’re trying to keep your mouth fresh and healthy, why not do it with a fresh and healthy brand? That’s the logic that prompted Katie Omstead, previously senior manager of global strategy at Johnson & Johnson, to...
Why There’s Been A Major Boom In Nail Brands This Year—And What’s Next For The Nail Segment
In high-profile moves, male musicians Harry Styles, Machine Gun Kelly and Lil Yachty all unleashed nail polish brands this year. While they made headlines and suggested a shift in gender norms that will affect the beauty industry far...
Cannabis Brand Citizen Bloom Botanics’ High-Wattage Beauty And Wellness Products Don’t Have High Prices
Citizen Bloom Botanics founder Nicolette Baglio knows how to make lemons out of lemonade. The former competitive athlete contracted Zika while living in Puerto Rico in 2016. The virus wreaked havoc on her joints, which...
At Subscription Box Company Boxwalla, Co-Founder Lavanya Krishnan Doesn’t Shy Away From Nuance
In a satirical Instagram post from October, the subscription box company Boxwalla poked fun at clean beauty no-no lists by joking that it bans “one hundred billion ingredients.” The caption on the post read, “We are...
