Booni Doon Seeks To Dispel The Myth That Sustainable Skincare Is Out Of Reach
In 2019, while Pooja Ganesan was working long hours as an investment banker on Wall Street, skincare became her go-to form of stress relief. Every Sunday, she would tend to her complexion as a form of self-care—and she...
Clean K-Beauty Brand Rael Brings Vulva Care To Walmart And Skincare To CVS
Walmart is realizing that “live better” can and should include better sexual wellness. Rael is rolling out to 2,000 of the big-box giant’s nearly 11,450 stores with skincare and intimate care. The...
CurlMix Has Raised $3.6M—And Counting—Via Crowdfunding Platform WeFunder
In 2015, CurlMix began as a do-it-yourself haircare subscription box. “Kind of like Blue Apron, but for hair,” explains co-founder Kimberly Lewis. After noticing customers’ affinity for flaxseed gel, Lewis and her co-founder husband Timothy pivoted to...
Lessons In Brand Building From The Founders Of Moon Juice, Summer Fridays And Sacheu Beauty
If you’re a founder starting a brand with a fandom that hangs on your every word, you’re in luck. It’s invaluable for business. However, that sort of preoccupation is unusual. For most brands, gaining loyalty doesn’t happen overnight...
The Branded Beauty Store Is Back
In December 2020, Laura White, co-founder of cannabis beauty and wellness brand Soul Addict, felt like she was finally coming up for air for the first time since the pandemic hit the United States. When...
