Four Tips For Breaking Into Mass-Market Retail In The UK
When Fenty Beauty launched in the United Kingdom, it first entered Harvey Nichols in 2017, the same year it debuted in the United States exclusively at Sephora, before rolling out to Boots two years later. The choice of...
Luxury Brand 111Skin’s Founders On Clinical Studies, Experiential Spas And Funding
A few months after receiving a multimillion-dollar cash infusion from London-based venture capital firm Vaultier7, luxury skincare brand 111Skin is making moves to take its business to the next level. The size of the investment...
Paula’s Choice CMO Erika Kussmann On Why The Brand’s Sephora Launch Has Been One Of The Biggest Ever
When Paula’s Choice announced via social media on Feb. 15 that it’s products were available on Sephora’s website, you could almost hear the screams coming from its diehard fans. On the brand’s Instagram post about it that’s garnered...
Allure Is Curtailing Its Use Of Sustainability Buzzwords. What Eco Buzzwords Do Brands Want Reconsidered?
Last week, Allure revealed it’s prohibiting the word “recyclable” to describe plastic, being very circumscribed in its use of the words “biodegradable” and “compostable,” and banning the words “earth-friendly,” “eco-friendly” and “planet-friendly” in...
What Does Being “Black-Owned” Mean In 2021?
In late May 2020, in the midst of the worldwide Black Lives Matter protests following the murder of George Floyd, gaping racial disparities in COVID-19 care and deaths, and economic uncertainty, fashion designer Aurora James was social distancing...
