AJ Crimson On Building A Luxury Makeup Brand Speaking To Black Women And The Potential Of A Diffusion Line
AJ Crimson has gone from “8 Mile” to the department store aisle. The celebrity makeup artist, who caught a big break on the Eminem-fronted film and will launch his 8-year-old namesake prestige makeup brand at Nordstrom by...
As Consumers Struggle With Sleep, Calm-Inducing Aroma Active Laboratories Is Selling Briskly At Boots
“To launch a new brand in November 2020 was the best of times and the worst of times,” says Anna Teal, CEO and creator of London-based Aroma Active Laboratories. “But, when the pandemic arrived, it strengthened my...
Popular TikTok Brand Trademark Beauty Aims To Be The Zara Of Haircare
Growing up, Joseph Maine took his older brother duties seriously. He would help his sister Sabrina get ready for school and church, which often involved recreating hairstyles worn by Disney Channel characters. When he wasn’t doing his sister’s...
Wildling Co-Founder Gianna De La Torre Addresses Asian Cultural Appropriation Issues
In the past month, against the backdrop of repeated hate crimes targeting Asian Americans, there’s been a reckoning in the beauty industry over Asian cultural appropriation, specifically involving gua sha, a tool used by...
Shea Yeleen Showcases The Power Of African Women With Shea Butter Products That Are Hot Sellers At Macy’s
Behind every Shea Yeleen product is the unheralded labor of women lifting themselves to better lives. Take Gladys, for example. A mother of four and supervisor at a shea butter cooperative in Ghana that sells to the...
