This Cruelty-Free Beauty Subscription Service Is Gaining Major Momentum
Of the many business models in the beauty industry, the thin-margin beauty subscription business model may be the most difficult. Cases in point: Birchbox and FabFitFun embarked on large-scale layoffs this year prior to the pandemic-related economic collapse....
The Marketing Changes Brands Are Making To Improve Their Bottom Line And Relevance During The Pandemic
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 brand founders and executives: How have you changed your marketing strategy during the COVID-19 crisis?
Six Black Woman-Owned Beauty Brands Poised for Acquisition
What’s your exit strategy? If you’re an entrepreneur raising capital, be prepared to answer this question. The exit can come in many forms. Perhaps you plan to hold onto your...
One Brand’s Proactive Eight-Point Plan To Resuscitate Sales Amid The Pandemic (Spoiler Alert: It Works)
During the week of March 23, when East Coast states enacted shelter-in-place orders to stem the spread of the coronavirus, direct-to-consumer clean makeup brand Aisling Organics’ sales plummeted 90%. Not about to take it on the chin...
TikTok Creators On Popular Beauty Posts, Brand Partnerships And Dancing For Views
When even Prince Charles is possibly frittering away quarantine minutes watching frivolous TikTok posts, it’s pretty clear the social media platform has turned into a global pop culture craze. The Duke of Cornwall may have been one...
