
What The Beauty Industry Will Look Like After The Pandemic Subsides
With President Joe Biden pledging there will be enough vaccines for every American at the end of May and Dr. Anthony Fauci, chief medical advisor to the White House, forecasting the United States could see a “degree...

This New Clean Beauty Brand Is For Latinas By Latinas
“I started my beauty career five years ago and, since then, I noticed what everyone is I hope noticing now, and that’s a massive gap in the Latinx clean beauty community,” says Christina Kelmon, co-founder of cosmetics brand...

A New Crop Of Wellness Startups Is Joining The Mushroom Rush
In recent years, mushrooms have gone from side dish to nutritional supplement staple. Now, a new crop of startups is seizing on the myriad of mycelium opportunities that abound across the wellness space. Interest...

Beauty Industry Veterans Bet Big On Supplements To Slow Graying Hair
Can a daily supplement really slow the loss of hair pigment to ward off unwanted grays? Beauty industry veterans Allison Conrad and Jay Small are betting big that it can. Not Today, Grey, the first product from their...

Starting With Powder Sunscreen, Larkly Wants To Make Sun Protection Simple And Fun
When Sarah Wilkie moved from Carlsbad, Calif., to Marietta, Ga., a suburb of Atlanta, seven years ago, she brought along Sunforgettable Powder Sunscreen, a product of Carlsbad-based company Colorescience, as a keepsake. Whenever she was out and about,...