The Glow Down: What Led To The End Of Becca Cosmetics
Becca Cosmetics’ Champagne Pop bubble has burst. On Wednesday, Estée Lauder Companies Inc. revealed the brand known for products packing on the glow will turn out its lights at the end of September, leaving competitors outpacing it...
Beauty On Amazon Part 4B: The Highs And Lows Of Selling On The Massive E-Tailer As An Emerging Beauty Brand
In part four of our Amazon series, we investigate the relationship between brands and Amazon using data from two surveys conducted by Beauty Independent of 300 founders and other key decision-makers at brands. The first survey was conducted...
Why We Are Paradoxx’s Yolanda Cooper Raised $4M In Five Rounds Over Three Years
Before Yolanda Cooper launched the eco-conscious hair products brand We Are Paradoxx, she realized two fundamentals about getting it off the ground: She had to secure lot of money to produce its Supernova cordless curling and straightening...
Former Barneys New York Beauty Buyer Launches Le Cleanse Officiel With Help From Lab To Beauty’s Parent Company
In 2018, Mirella Siciliano, then a senior beauty buyer at Barneys New York, fell in love with the luxury CBD brand Lab to Beauty. Now, she’s joining forces with Katherine and Alison...
This Brand Carried By Nordstrom Makes Bold Body Care That’s Anything But An Afterthought
When Sina Zere and her husband Brandon O’Neill unveiled Buff Experts in 2020, they already understood the challenges of running a business. Zere opened Buff Wax Spot, the first mini-chain of waxing bars in the Canadian...
