Redbudsuds Founder Aubrey Miller Turned A Work Trip Into A Storytelling And Sales-Generating Event

On July 21, Redbudsuds founder Aubrey Miller set out to drive from Ohio to Colorado for a work trip that could have been a tedious 2,755-mile trek. Instead, she turned a 10-day excursion into what she called...

Keeping ’Em Happy: How Indie Beauty Brands Handle Customer Service

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: What’s something you do to keep your customers happy and loyal?

Beauty Independent Editor-In-Chief Rachel Brown Reflects On First-Year Accomplishments And Anticipates Changes Ahead

The upcoming one-year anniversary of Beauty Independent, which was launched on Aug. 21, 2017, is a cause for celebration. In the last twelve months, the publication has filled a void in the beauty market and surfed...

What Connects Kimonos, Spray Paint And Crystals? Former Victoria’s Secret Exec Ashli Stockton’s Growing Lifestyle Brand Sunday Forever

Ashli Stockton wholeheartedly believes in the power of crystals, a mainstay of her lifestyle-meets-beauty brand Sunday Forever, but somehow doesn’t come off the least bit woo woo. She’ll offer you a choice between an Egg McMuffin and...

Natural Skincare Brand Mad Hippie Gathers Steam With Ulta Beauty And Whole Foods Expansion

Retailers think Mad Hippie’s madness is actually genius. The natural skincare brand known for its powerfully active products has been picked up by Ulta Beauty and extended across Whole Foods’ store network. Mad Hippie’s distribution gains illustrate...