The Insider’s Guide To Engaging Retail Buyers At Trade Shows
For brands at the Indie Beauty Expo, first impressions matter. From the visual allure of their exhibition spaces and the arrangement of products on display to the confidence of their retail pitches and knowledge of...
Cosmetic Chemist Ginger King Pays Homage To Renowned Business Figures With New Brand FanLoveBeauty
During a FUBU event last March at Century21 in New York, cosmetic chemist Ginger King, a superfan of the clothing label’s founder Daymond John from “Shark Tank,” spotted John applying lip balm. She took the opportunity to tell...
Why Public Goods Is Winning Where Brandless Failed
When Brandless launched in July 2017 with $50 million in funding, it was uncannily reminiscent of Public Goods, a much leaner reimagining of the brand Morgans that started a year earlier centered on a cut-out-the-middleman direct-to-consumer approach...
Peach & Lily’s Alicia Yoon On Her K-Beauty Company’s Deal With Sandbridge Capital And The Current Skincare Moment
If taking on an investor is akin to getting married, Peach & Lily founder Alicia Yoon swears the courtship is just as important as the “I do.” Her K-Beauty company recently went to the altar with
Cleo+Coco’s New Look Elevates Natural Deodorant
Deodorant isn’t a personal care postscript—and Cleo+Coco founder Suzannah Raff doesn’t think it should look like it is. She teamed up with the agency We Are Purpose nearly a year ago to modernize her natural deodorant...
