Rachel Brown
Clean Haircare Brand Allyoos Reignites Growth Plans With New Executives And Funding
Sometimes a brand’s trajectory isn’t linear. Such is the case with Allyoos. Launched in 2018 before Ceremonia and Crown Affair hit the market, the New York-based clean haircare brand named after the Italian American term for...
Everyone, Everywhere, Everyday: How Dune Suncare Is Making Sunscreen Easy And Accessible
There are several intriguing nascent brands shaking up sun care today—and Dune Suncare is one of the most intriguing. In a segment that’s notorious for icky, opaque formulas, it’s creating cool and clear gel sunscreens that...
On Track To Hit $60M In Sales This Year, Beauty Creations Broadens Its Business With Skincare, Stores, Manufacturing And More
Beauty Creations is creating a much broader business universe. Known for affordable makeup priced mostly from $4 to $25, the brand has branched into skincare with an equally affordable nine-piece collection at $5 to $14—and that’s hardly...
How Can Early Clean Beauty Brands Make It Today?
Beauty industry prognosticators predict clean beauty will grow. For example, Research and Markets expects the worldwide clean beauty segment to accelerate at a compound annual growth rate of 12% from 2023 to 2028. That rate leads to...
Iris&Romeo’s Michele Gough Baril On Making Room In The Beauty Industry For Women In Their 40s And 50s
If one of your main responsibilities is shoveling horse poop, it becomes pretty clear that an onerous multistep beauty routine isn’t a necessity. That was impressed upon Michele Gough Baril in 2012, when the former head of consumer...
Ellis Brooklyn’s Bee Shapiro On The Body Mist Boom, Why She Doesn’t Do Blotter Scents, And Series A Fundraising
In the fragrance category, consumers increasingly don’t want to be categorized. “I grew up in the era where I was instructed what to do. I should smell like this, I should wear a scent like this, I should...
What It Really Means To Be A Profitable Beauty Brand
If beauty entrepreneurs are to be believed, virtually no one is building a brand to exit. Still, that doesn’t indicate they wouldn’t consider a lucrative deal should it be on the table, right? To situate themselves...
