With Unilever Ventures’ Backing, Selva Ventures Closes $34M Fund To Invest In Early-Stage CPG Brands

Selva Ventures, an early-stage venture capital firm concentrating on consumer packaged goods companies, has drawn $34 million to close its second fund. For the fund, which follows a $10 million fund secured...

Raeka Beauty’s Colorful Rebrand Makes South Asian Skincare Approachable To All

As she was prepping for law school in 2015, Raeka Morar began concocting lotions with turmeric and clove oil as a hobby. Loving them, her encouraging friends convinced her to do a holiday market in Austin and, within...

“A Different Path Than Most Brands”: How Provence Beauty Went From T.J. Maxx To Ulta Beauty

French skincare has a reputation for quality, straightforward formulas, but not necessarily for playful products directed at young consumers. Provence Beauty is out to introduce the next generation to it, with a dash of joie de vivre....

Beauty Brands Are Using The Term “Pro-Aging,” But Is The Industry Making Strides Against Ageism?

In the fight against ageism, which the American Psychological Association describes as “the last socially acceptable prejudice,” ageism appears to be winning—or at least landing major blows. According to an AARP survey, almost two-thirds of workers 45...

What It’s Like For Emerging Beauty Brands To Operate In A Higher Interest Rate Environment

Upon raising its key interest rate a quarter of a percentage point last week to about 5.1%, the highest rate in 16 years, the United States Federal Reserve indicated it could pause interest rate hikes...

This New Brand Harnesses The Power Of “Liquid Gold” Breast Milk To Reinvigorate The Skin

Following seven years of infertility struggles, Sarah Shafer had her daughter Evie in 2016. “We really thought for a long time it wasn’t going to happen for us. She was this miracle,” she recalls. “I just wanted everything...

Groundbreaking Sustainable Makeup Brand Athr Beauty To Close

Athr Beauty, a clean makeup brand that accomplished many firsts for sustainable beauty, will shutter its operations in July. Launched as Aether Beauty in 2018 by Tiila Abbitt, a former senior director of product development at Sephora,...