
Mixed Makeup’s Susan Yara Reveals She’s Behind Naturium, A Skincare Brand Created To Thrive With Or Without Her
Naturium isn’t just another fleeting influencer project. In a YouTube video posted Sunday, Susan Yara, the force behind Mixed Makeup, revealed her connection to the ingredient-focused masstige skincare brand, which has been gaining steam since going...

A Behind-The-Scenes Look At Sundaily’s Sale To Grove Collaborative
In December, an unsolicited retailer asked Sundaily if it would consider being acquired. Chris Tolles, co-founder of the then less than 2-year-old ingestible beauty brand, hadn’t planned to pursue a deal so soon, but the inbound inquiry...

Green Beau Makes Sure Men Are Included In Clean Beauty
Like many men with no clue about clean beauty, William Powell was introduced to it through his wife. In Powell’s case, his wife, Citrine Natural Beauty Bar owner Melissa Lenberg, was pretty familiar with the subject. “At...

Kate Somerville And Dana Jackson Reveal How Much Money They Think Is Really Needed To Properly Launch A Beauty Brand
Last year, Julie Fredrickson, former CEO and co-founder of Stowaway Cosmetics, told Vogue Business that it takes at least $1.5 million to launch a beauty brand. During the Beauty Independent In Conversation skincare and body care...

What It’s Like For Indie Beauty Brand Founders To Work With Their Fathers
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: How has your father inspired your brand, and what’s it been like working with him?