Unprecedented Hand Sanitizer Demand Pushes Soapbox’s Production From 160K To 7M Units
For 18 months, Soapbox had been fruitlessly trying to convince Starbucks to bring its hand soaps into the coffeehouse chain’s locations. In February, the personal care brand caught a major break. It had the ability to produce...
Under The Hood Of Waldencast, The Investment Firm Founded By Former L’Oréal Group President Michel Brousset
Waldencast wants to be a backer of brands that has brands’ backs. Started last year by Michel Brousset, former group president of L’Oréal’s North American consumer products division, the investment firm is carving out a principled position—sustainability,...
Why Not A Third? Charlotte Knight Launches New Brand Skin Proud While Growing Ciate And Lottie London
As quarantine stretches into a months-long ordeal for much of the Western world, beauty brands are struggling to take care of customers, retain valuable employees and simply stay afloat until the threat of the coronavirus pandemic passes. Triple...
Here’s What It’s Like To Have Coronavirus And Run An Indie Beauty Brand
After being diagnosed with breast cancer in 2011, Cynthia Besteman launched Violets Are Blue four years later to provide safe, effective skincare for cancer patients and survivors—and everyone else. In March, she confronted a very different kind of...
“The Green Sephora”: New E-Tailer Serenade Wants To Take Zero-Waste Beauty Mainstream
Maya Luong was a loyal Sephora shopper until she woke up to environmental consequences of the plastic beauty products she was buying at the retailer. According to data supplied by Euromonitor to Teen Vogue, the beauty industry...
