How Brand Founders’ Beauty Routines Have Changed Due To COVID-19 Lockdowns

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: How has your beauty or wellness routine changed during the pandemic?

What Beauty Business Editors Really Want To Hear From Brands Right Now

In the best of times, Cheryl Wischhover, a contributing reporter at The Goods by Vox and beauty writer for Business of Fashion, cast a skeptical eye on public relations pitches to weed out ones not ringing true. In...

Dr. Paw Paw, The British Brand That Sells A Balm Every Minute, Has Arrived At Ulta Beauty

No idea what paw paw is? Don’t worry, the balm brand Dr. Paw Paw has come to America to teach you about it. Ulta Beauty introduced the British import on its website and, once the retailer’s locations...

Lumin Wants Personal Grooming To Be As Important As Working Out For Men

If you ask women about the men in their lives, they’re likely to report they need a ton of guidance. When it comes to personal maintenance, Richard Hong and Darwish Gani agree. The pair established Lumin in summer...

Will The Lipstick Effect Hold During This Economic Downturn?

Vannett Li, a senior strategist at San Francisco branding agency Bartlett Brands, doesn’t usually primp for the several Zoom meetings she participates in per week lately. However, if she feels a video conference demands extra professionalism, she...