Fleur Marché Helped Make CBD Shopping Fashionable. Now, It Has To Make It More Than A Fashion.
Shortly after the federal Farm Bill legalized the sale of hemp products in late 2018, Fleur Marché came on the cannabis scene to Goopify online CBD shopping. Its founders and Goop alumni Ashley Lewis and Meredith Schroeder...
Another DTC Darling Goes The Brick-And-Mortar Route As Winky Lux Enters Target
Direct-to-consumer brands continue to turn to traditional retailers to fuel growth. The latest digitally-native brand to adopt the hybrid growth model is accessible color cosmetics and skincare specialist Winky Lux. On March 1, the...
Sephora Partners With Prima On Product Launch And New CBD Standard
When Sephora chief merchandising officer Artemis Patrick spoke at BeautyX Retail Summit last May, she was positive about CBD’s outlook and its place in beauty. Sharing CBD was performing well at...
What Cannabis Beauty And Wellness Entrepreneurs Think About Sephora’s New CBD Standard
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 27 brand founders and executives: What’s your reaction to Sephora’s new requirements that cannabis beauty brands use CBD from hemp grown in the...
Playing Hardball: How Indie Beauty Brands Negotiate Wholesale Contracts On Their Terms
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: What’s an aspect of a wholesale contract you negotiated hard on, and how did it go?
