Good Medicine Beauty Lab Enters The Modern Era With A Rebrand
After decades on the market, Good Medicine Beauty Lab’s products have received a welcome update. Born at St. George, Utah’s Green Valley Spa, the third-generation skincare company is looking to the renovation to help grow its business...
P.F. Candle Co.’s Los Angeles Flagship Is Filled With Instagrammable Sights And Delectable Smells
P.F. Candle Co. brings Instagram to life at a light- and plant-filled 700-square-foot alcove along a stretch of Sunset Boulevard in the Los Angeles neighborhood Echo Park that’s home to a mishmash of services, eateries and boutiques...
After An Overhaul, Natural Fine Fragrance Brand Sigil Scent Marries Mysticism And Sophistication
Sigil Scent is starting over. Four years after introducing the natural perfume brand, founder Patrick Kelly has recreated it with a new look, new merchandise, new packaging and new distribution plan befitting the luxury positioning he intends...
The Makings Of A Unicorn: How Anastasia Soare Built Anastasia Beverly Hills Into A Brand Worth More Than $3B
Anastasia Soare didn’t inherit the title of eyebrow queen. She earned it by sticking to her belief in the importance of the brow category when it barely existed in the beauty industry, outworking everybody else, staying ahead of...
The Brands And Products That Stood Out To Retail Buyers At IBE Berlin
When Indie Beauty Media Group chose Berlin for the location of its second international Indie Beauty Expo, the centrality of the city within Europe was a key deciding factor. IBMG believed the show would draw large swaths...
