
Founders On How They Arrived At The Difficult Decision To Close Their Brands
Supernal is the latest beauty business to announce it’s closing. Carried at Credo, the 5-year-old cult-favorite small-batch botanical skincare brand is known for its stunningly simple packaging and face oil. By way of an explanation,...

DTC Wellness Brand Apothékary Forges First Retail Partnership With Sprouts Farmers Market
Marking Apothékary‘s first retail partnership since its launch in 2020, the wellness brand is launching across Sprouts Farmers Market’s network of over 400 stores nationwide. The natural...

Luxe Botanics And Activist Beauty Founder Jene Roestorf On The Anguish Of Closing A Brand—And The Relief On The Other Side
Brand founders routinely ask Jene Roestorf what it feels like to have closed her eco-luxury botanical skincare brand, Luxe Botanics. “A huge weight has been lifted,” she tells them. “I think you expect that to happen,...

Beauty Independent Reveals 2024 Beacon Awards Winners
Beauty Independent revealed 27 Beacon Awards winners and honorees across founder, brand, retail, investor and product categories during a two-hour virtual ceremony Wednesday, including serial entrepreneur David Chung, Merit Beauty founder Katherine Power,...

Coefficient Capital’s Anna Whiteman On The Biggest Trends Transforming Beauty And Wellness
Coefficient Capital, the consumer-focused venture capital firm, prides itself on investing in transformational consumer shifts, and partner Anna Whiteman is one of its chief identifiers of such shifts. Like most investors, she digs into the numbers...