How Indie Beauty Brands Are Using Video To Maximize Their Marketing Reach
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: Do you use video to market your brand?
Hair Loss Treatment Brand Vegamour Soups Up Its Bestselling Formulas With CBD
Brow, lash and hair growth specialist Vegamour is expanding on its plant-based formulations with beauty’s favorite leafy ingredient CBD. The brand’s new GRO+ Advanced range contains Brow Serum, Lash Serum, Hair Serum...
Wild Spirit Is Changing The Way Fragrance Is Done In The Mass Market
Even before she launched her luxury fragrance brand Raw Spirit, Joyce Lanigan had an idea for a mass-market extension of her business that drastically diverged from the conventional perfumes on the shelves of pharmacies and big-box stores...
Creative Agency Base Beauty’s 10 Big Beauty Industry Projections For Next Year
There’s no corner of the beauty industry that Base Beauty doesn’t burrow into somehow. The creative agency works with beauty companies big (e.g., Clinique, Conair, Proactiv and L’Oréal) and small (Victorialand Beauty, Pause Well-Aging, Farmaesthetics and Soapwalla)....
Niche Fragrance Brand Commodity Set For A Rebirth Under New Ownership
Commodity is rising from the ashes. Europerfumes has acquired the niche fragrance brand for an undisclosed amount and is bringing it back to the market. The news was revealed Wednesday in a one-minute video entitled “The...
