New Eco-Conscious British Brand Kind2 Is Reinventing The Shampoo Bar
Sue Campbell, a former managing director at Asian arm of professional search firm Korn Ferry, didn’t set out to launch a haircare brand. She wanted to develop a plastic-free product that would be used frequently to do her...
How To Throw A Successful Launch Event For Less Than $1K
I once had a beauty entrepreneur client tell me her brand spent $20,000 on a media luncheon at a hotel because a marketing agency informed her that was how she had to announce its launch. The luncheon only...
Indie Beauty Brands Register Strong Black Friday And Cyber Monday Sales, But Concerns Over Consumer Confidence Linger
Although big beauty companies entered the Black Friday/Cyber Monday discounting fray with unparalleled force last week, smaller players discovered there remained plenty of room to snag customers looking for deals. Overall results from the frenzied holiday shopping...
How Indie Beauty Brand Founders Would Like To Change Black Friday
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: If you had a magic wand, what would you do to change Black Friday/Cyber Monday?
Clean Beauty Expert Julie Pefferman Identifies Eight Trends That Could Be Huge In 2020
Julie Pefferman has her fingers in many facets of the beauty business. A cosmetic chemist at the helm of The Lab & Co., she guides formulation, fulfillment, marketing, store management and Amazon distribution for indie beauty brands....
