Retailers Reveal What Makes Or Breaks An Indie Beauty Brand In Stores And On Sites

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 22 retailers: What do your bestselling brands do right, and what are common mistakes you see brands make?

Sephora’s Artemis Patrick On Heightening The Retailer’s Clean Beauty Standards, Getting Real On Social Media And Pushing Forward With CBD

The Clean at Sephora seal is getting an upgrade. After introducing the clean beauty program a year ago, Artemis Patrick, executive vice president and chief merchandising officer at Sephora, revealed the retailer is adding to the list...

Better-For-You DTC Skincare Brand BioClarity Draws $13M To Fuel Product Development And Marketing

BioClarity, which packs its products with the green chlorophyll ingredient Floralux, has pulled in another kind of green. The plant-based DTC skincare specialist is $13 million richer with the close of a funding round led by

New DTC Beauty Brand CTZN Transcends Country, Ethnicity, Race And Gender Barriers With 25-Shade Nude Lip Product Range

As the population of beauty entrepreneurs diversifies, so do the products available to beauty consumers. Aleena, Aleezeh and Naseeha Khan, Los Angeles-born, Dubai-raised sisters of Pakistani descent, are the latest to bring their unique perspectives to bear on...

Stylish Hand Sanitizer Specialist Olika Names Veteran Consumer Packaged Goods Exec Alastair Dorward As CEO

Olika has appointed a new CEO to help its sales soar. Alastair Dorward takes on the position at the Scandinavian-inspired high-design personal care company behind the Birdie and Minnie hand sanitizers after roles as president of Smitten Ice...