Reckitt Quietly Shutters Intimate Care Brand Queen V
Reflecting a shift away from emerging brands that take patience and investment to gain traction, Reckitt has shuttered Queen V, a brand it acquired in 2021 to raise its profile in sexual wellness and intimate care....
Longtime Beauty Exec Evelyn Wang Launches Silverist To Care For Gray Hair
Even for someone adept at identifying holes in the beauty market, a personal experience can really hammer home the depth of a hole. That was the case for Evelyn Wang, former CMO at Milani Cosmetics, SVP...
New Zealand’s No. 1 Pregnancy Skincare Brand Pure Mama Launches In US At Erewhon, Nordstrom And More
New Zealand has a well-earned reputation as the birthplace of noteworthy botanical beauty brands that have broken through in the crowded American market. Now, Pure Mama, the Kiwi nation’s bestselling pregnancy skincare brand,...
New Scientist-Founded Brand Terns Wants To Energize The Sun After-Care Segment
Unlike the growing number of sunscreen brands focused on reflecting ultraviolet rays, Terns is addressing their aftereffects. The brand is launching today with two products: Everyday, a $38 cream for regular sun exposure, and Mayday, a $58...
How GrandeLASH Maintains 62% Market Share In The Lash Serum Segment
When Alicia Grande launched Grande Cosmetics in 2008 with GrandeLASH-MD, competition in the eyelash health segment was thin. Now, it’s plump with brands claiming to nourish and enhance lashes,...
