
Millennial-Minded CPG Brand Incubator Brandable Is Challenging The Status Quo On Store Shelves
Hey P&G, you better slather on some Olay because Brandable believes you’re showing your age. The not yet two-year-old consumer packaged goods upstart is out to be faster, bolder and more relevant to young consumers than its...

What’s Next For Private Equity Firm NextWorld Evergreen And Its Retail Wunderkind Credo?
NextWorld Evergreen has quietly become a power player in the better-for-you consumer goods universe. The private equity firm backs clean beauty chain Credo and plant-based color cosmetics brand W3ll People. Like the beauty concepts it’s invested in,...

Former Estée Lauder Exec Ricardo Quintero Launches DTC Brand Incubator Digital Brands With Skincare Line Care
Ricardo Quintero rose up the executive ranks at some of the most storied companies in the consumer packaged goods sector, including Procter & Gamble, Pepsi and The Estée Lauder Companies Inc., where he was senior vice president and...

The $900M Elemis Deal: What High Valuations Mean For Indie Beauty Brands
The beauty bull market received another upward jolt earlier this month with the revelation that global beauty giant L’Occitane had acquired British skincare leader Elemis for $900 million. L’Occitane, which was the first...

After A Rebrand, Luxe Botanics Invites Consumers To Travel The World With Its Products
Luxe Botanics, which was developed by a South African based in Singapore with ingredients from Kenya, Malawi and Brazil, is taking customers on a global journey with its packaging. The high-end skincare brand has undergone a revamp...