Penny Lane’s Flor Pereira Keeps An Old-School Blog Relevant In The New Instagram Age

With Instagram’s ascendance, blogs seem almost quaint. But Flor Pereira, creator of Penny Lane, one of the most trafficked fashion, travel and beauty blogs in Argentina, believes they remain important to add context to content and chronicle...

Pulleez Pulls Into Ulta Beauty With Its Upscale Hair Elastics

Rubber bands are basic. For ponytails destined not to be, there’s Pulleez, a high-end hair accessories brand that’s landed on Ulta Beauty’s website. “The Ulta customer is the perfect age for our product. I think every age...

Podcast Power: Indie Beauty Brand Founders Discuss The Spoken Word Medium

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: Have you ever been on a podcast, and would you recommend it?

May Lindstrom Is A Badass—Here’s Why

Don’t let her angelic face, cherubic offspring or precious pet pig fool you: May Lindstrom is not to be messed with. Her big-city beauty boss status wasn’t exactly preordained, though. “I grew up in Minnesota, an hour...

Costco’s E-Commerce Business Pushes Into Prestige Beauty And Major Trends

As traditional beauty retail distribution divisions break down, Costco is picking up emerging prestige players online such as Adsorb as it extends into trendy beauty territory. The brand is part of a J-beauty initiative at the...