
Influencer And Designer Chelli Johnson Exudes Good Cheer On Social Media And Off
In a social media universe so often phony, influencer and designer Chelli Johnson’s passion is unfiltered. She pops onto Instagram to sing her favorite tunes, give props to icons, document her everyday adventures, provide inspiration, and present...

Toxicologist Christina Ross’s New Brand Troos Sticks To Rigorous Testing And Stays Away From Marketing Hype
Toxicologist Christina Ross is bringing scientific rigor to a clean beauty segment where unsubstantiated claims are common. Her new brand Troos Skincare + Apothecary is grounded in extensive testing, ingredient purity and formula potency. Its first product...

Ursa Major Aspires To Be The Patagonia Of Natural Skincare: Purposeful, Outdoorsy, Well-Crafted And Successful
At Ursa Major, basics aren’t boring. The nearly eight-year-old brand has proven well-crafted entry-level premium natural skincare products don’t generate exits to pricier fare. “We have a small, productive line. If someone is a newbie in this...

Queen V Hits $500K In Sales During A Month At Walmart And Secures Backing From Lightspeed
Talk about making the most out of a yeast infection. After Lauren Steinberg was repeatedly struck by the common plague – three out of four women suffer from at least one yeast infection in their lifetimes – she...

The Beauty Marketplace Steps In When Picking A Product From An Indie Brand Gets Tough
With thousands of indie beauty brands available, it’s difficult to find the right one for you – and that’s where The Beauty Marketplace comes in. The new platform is designed to pair customers with products from indie...