
Mented, A Makeup Brand By And For Women Of Color, Receives $3M From CircleUp Growth Partners
For all that minority consumers invest in makeup, not much has been invested in companies that specialize in makeup for them, but that’s changing — and Mented is leading the change. In a...

Latina-Led Honey Baby Naturals, Which Has Gone Into Walmart, Target And More, Is Breaking Down Barriers At Mass Retail
Honey Baby Naturals is pushing family-focused hair and body care to the fore at mass retailers. The rising brand has rolled out to 1,200-plus doors, including around 200 at Walmart, 100 at Rite Aid, 300 at CVS...

Veteran Nicholas Karnaze Grew A Beard To Honor A Fallen Comrade And Grew A Brand To Help His Beard
Nicholas Karnaze was disconsolate when he learned Justin Hansen, who served with him in a Marine Corps special operations unit, was killed in Afghanistan on July 24, 2012. In a display of solidarity, Karnaze honored his fallen comrade...

The Better Skin Co. Betters Its Retail Reach With A Nationwide Launch At Ulta Beauty
Fourteen years ago, Natalya Rachkova moved to the United States from Uzbekistan. Now, her brand The Better Skin Co. is moving across the U.S. into Ulta Beauty stores with a recipe rooted in the old country. “I came...

Gressa Skin Sorts Through How To Grow And Remain The Same
The green beauty sector is filled with successful brands that started from humble beginnings. Gressa Skin is one of the more poignant examples. A Russian refugee who escaped severe anti-Semitism to settle in the United States during...