
New Beauty Brand Cūrata Carves Out Its Own Luxury Niche
Serena Rogers isn’t a bashful beauty entrepreneur. For her new brand Cūrata, the longtime spa industry consultant crafted rich scents that not everyone will adore. She settled on prices not everyone can afford. She’s pursuing select retailers where...

What We Talk About When We Talk About Wellness: A Conversation With Well+Good’s Melisse Gelula
From whether to try an AKT class to when it might be appropriate to take a zinc supplement, there’s a certain group of plugged-in readers — health-conscious, stylish, professional female city dwellers aged 25 to 50 — that...

Organic Bee Beauty Stokes Interest In Green Beauty Among Japanese Consumers
As American consumers’ interest in Japanese beauty rises, Organic Bee Beauty is capitalizing on Japanese consumers’ interest in American beauty. The new e-commerce destination aimed overseas showcases more than 100 products from 14 domestic natural beauty brands, including...

Laguna Herbals Heats Up As Demand For Natural Beauty Products Mounts
Laguna Beach has a mystique that far eclipses its tiny population of 25,000. That’s partially due to the popularity of MTV’s reality show based in the coastal California community and partially due...

Billion Dollar Brows Angles For A New Audience With Mass-Market Offering Arch
Beauty shoppers don’t need a billion dollars to achieve bangin’ brows. Billion Dollar Brows is introducing mass-market range Arch with brow pencils, pomades, gels and tools under $10 as a low-priced alternative to its signature masstige collection. The...