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Why Cold Plasma Is The Hottest Facial Technology Right Now
Keeping up with esthetic innovations can give even the most devout beauty enthusiast whiplash: Exosomes, V-beam laser and Polynucleotide injections—also known as the “salmon sperm facial.” While people’s appetite for incorporating animal ejaculate into...
“Unprofitable Brands,” Burnout And Consumer Caution: Why Small Beauty Retailers Are Still Struggling
Strained over the past year, small beauty and lifestyle shops continue to buckle under the weight of persistent challenges. Faced with growing consumer caution, increased competition from brands, sliding sales, steep...
The Summer Of Beauty Brand Demolitions And Rebuilds
OG influencer brand Huda Beauty is getting overhauled and in true Huda Kattan fashion, the founder is documenting the process via a docuseries on YouTube for more than 4 million subscribers. The first video in the...
After Retailers Slash Prices, Beauty Brands Weigh Whether To Follow Suit
In an appeal to consumers tired of inflation and unrelenting price increases on the merchandise of their day-to-day lives, Walmart, Target and Amazon have unleashed a slew of price cuts on products as varied as supplements and...
Can Masstige Beauty Keep Its Mojo?
Like the middle child, masstige beauty has historically been overlooked. It doesn’t have the status or margin cushion of prestige nor the volume or value proposition of mass. In recent months and years, though, the mid-tier segment has...
