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Inclusive Brands Are Challenging Self-Tanning Stereotypes To Broaden The Market
A new generation of self-tanning brands is challenging the notion that sun-kissed skin is only for the fair. They’re carving space in the category that’s long overlooked darker complexions as self-tanning product usage among Black consumers...
Will Tariffs Doom K-Beauty’s Boom?
As the beauty industry cashes in on K-Beauty’s second wave, retailers, e-tailers and brands are bracing for damaging ripple effects if President Donald Trump doesn’t extend his 90-day pause on “reciprocal tariffs” ending on Wednesday. Already squeezed by...
4 Popular Wellness Ingredients Crossing Over To Beauty
Resveratrol, niacinamide and vitamin C are among the many ingredients that have transitioned from supplement standards to skincare stars. As the wellness category has exploded into a multitrillion-dollar behemoth with new super-science-y ingestible offerings multiplying, we were wondering,...
Why Consumers Are Paying Hundreds Of Dollars For High-Class Hairbrushes
In an April 22 video with more than 8 million views, Cailin Dorin, a TikToker with just under 12,000 followers, confesses, “I was feeling reckless today and bought a Mason Pearson brush,” before demonstrating how the...
Beauty’s Modern New Intimacy
In 2025, intimate care is everywhere, with no area of the body overlooked. While some bearishness has emerged about sexual wellness after retailers and investors were bullish on it in the 2020s, the...