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From Supplements To Sheets, Grounding Products Gain Ground Among Anxious Consumers
In a chronically online world in which people are increasingly anxious and depressed, they’re seeking solace by putting down their phones to practice grounding or earthing—and brands are responding by...
From Longevity To Climate Adaptation, Mintel Spots 4 Trends That Could Define Beauty In 2025
Americans haven’t turned their backs on sustainability, according to Mintel, but their expectations for it have evolved. “We’ve seen how various regulatory changes is driving new need for products that cater to this new regulatory landscape...
Black-Owned Beauty Brands Are Being Vulnerable And Public With Their Financial Struggles
For two years, Puff Cuff founder Ceata Lash was silently struggling to keep her business alive. Founded in 2013, the hair accessories brand generated up to $1.3 million to $2.3 million annually prior to the Apple iOS...
Beauty Brands Are Flocking To Crowdfunding Amid The VC Squeeze. Here’s How They’re Raising Money With It.
With venture capital for beauty and wellness startups scarce, even brands with track records of receiving institutional funding are flocking to crowdfunding campaigns to secure much-needed cash and connect with enthusiasts willing to put their money where their...
Beauty Contract Manufacturers Step Out Of The Shadows To Make Names For Themselves
KJH.Brand’s new product, Soft Smudge Lip & Cheek, is manufactured by Cosmetica Laboratories, and Katie Jane Hughes, the makeup artist who founded the brand, has taken to social media to give a peek at how it...
