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Formula Masters: 30 Top Beauty Product Developers
At Beauty Independent, we spend a lot of time focusing on founders, the most visible people in the indie beauty ecosystem shepherding brands and products from concept to commerce, but there are numerous people responsible for getting beauty...
A Way To Keep Your Founder-Led Beauty Brand Going? Sell To Another One.
As Elate founder Melodie Reynolds was deliberating whether to extend her makeup business to skincare in 2021, fellow founder Kimiko Foster-West, pregnant with her first child at the time, was deliberating whether to shutter her brand Miiko...
Your Lash Extension Place Wants You Back
In the late 2010s and early 2020s, founder and former CEO Tirzah Shirai’s tale of taking Blinkbar from zero to $30 million in five years was widely circulated on podcasts and in publications, and the Los...
Amazon Clamps Down On Dubious Supplement Claims
Protecting a supplement business pumping out over $12 billion in annual sales, Amazon is cracking down on sellers pushing supplements that purport to deliver unrealistic health miracles and fail to disclose potentially harmful ingredients in their formulas.
Comprehensive Branding Strategies That Break Through Beauty Industry Noise
Having a cohesive creative strategy—from branding to social campaigns and offline events to retail displays—is central to a beauty brand’s success, and it’s grown in importance as the industry becomes increasingly crowded and more expensive to operate in....
