These Brands Show That Beauty’s Scientific Revolution Has Come To Black Haircare
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These Brands Show That Beauty’s Scientific Revolution Has Come To Black Haircare

In a TikTok video posted on June 24 that’s drawn 1.7 million views, TikTok content creator Tyla Does Beauty asserted her followers don’t want haircare products with butters and oils aimed at Black consumers. She said, “The...
Becca Cosmetics’ Unexpected Comeback: Why The Brand Is Relevant Four Years After Its Closure
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Becca Cosmetics’ Unexpected Comeback: Why The Brand Is Relevant Four Years After Its Closure

Becca Cosmetics is showing signs of life nearly four years after owner Estée Lauder killed it off.  From June last year to May this year, it was the top-searched makeup brand on Google for...
Why Eye (Area) Care Is Everywhere
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Why Eye (Area) Care Is Everywhere

Eye creams have been a staple of beauty routines practically as long as there’s been beauty routines, but what about a balm formulated for delicate eyelids and lashes? A heated tool targeted to relieve dry, tired...
Ulta Beauty Buys Space NK To Challenge Sephora In The UK
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Ulta Beauty Buys Space NK To Challenge Sephora In The UK

To establish a formidable beachhead beyond American borders and travel to territory that competitor Sephora recently reentered, Ulta Beauty is taking over British chain Space NK. The deal will give...
Inclusive Brands Are Challenging Self-Tanning Stereotypes To Broaden The Market
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Inclusive Brands Are Challenging Self-Tanning Stereotypes To Broaden The Market

A new generation of self-tanning brands is challenging the notion that sun-kissed skin is only for the fair. They’re carving space in the category that’s long overlooked darker complexions as self-tanning product usage among Black consumers...
Will Tariffs Doom K-Beauty’s Boom?
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Will Tariffs Doom K-Beauty’s Boom?

As the beauty industry cashes in on K-Beauty’s second wave, retailers, e-tailers and brands are bracing for damaging ripple effects if President Donald Trump doesn’t extend his 90-day pause on “reciprocal tariffs” ending on Wednesday. Already squeezed by...