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Untapped Potential: Exploring Digital Strategies For Building Professional Beauty Distribution
As brands face elevated digital customer acquisition costs and challenges staying on retail shelves, they’re looking to the professional beauty channel to diversify distribution, establish credibility and get on the radar of a new audience. Plus,...
It’s All A Blur: Why Seemingly Every Beauty Brand Is Launching Products Promising Blurring Effects
No, you’re not seeing things. “Blur” has become the latest big beauty buzzword. Whether with setting powders, lipsticks, liquid blushes or even neck skincare products, at least a dozen brands, including Huda...
Inside The Minds Of Beauty’s Dupe Culturistas And Emerging Counterculturists
Any consumer with enough credit or money stowed away—or the guile to convince others to unload their bank accounts—can buy an expensive beauty product, but not any consumer can find a great duplicate of that product...
Curious If Someone’s Had Work Done? Aesthetic Injectors On TikTok Will Suss It Out
Like dermatologists populating TikTok with tips on sun care and skin conditions, aesthetic injectors administering treatments such as Restylane, Juvederm, Botox, Dysport and Daxxify are bringing their expertise to the masses on the app, where users...
Why Black-Owned Beauty Brands’ Retail Progress Is Slipping
In the wake of the murder of George Floyd in 2020, Sephora, Ulta Beauty and Bluemercury signed the Fifteen Percent Pledge promising to dedicate at least 15% of their shelf space to Black-owned brands. Target pledged to invest...
The New Crop Of Gen Alpha Brands Zeroing In On Age-Appropriate Skincare For Tweens
In a TikTok video posted last month, dermatologist Brooke Jeffy evaluates the skincare stash of a 12-year-old, crying out “eek” when she spots a bottle of vitamin C,...
