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Decoding Amazon Success: A Guide For Beauty Brands In 2024
More than 60% of American consumers’ product searches begin on Amazon, according to market analytics firm Jungle Scout, and more than 310 million active customers worldwide shop on the platform, 80% of them in the United...
Six Sexual Wellness Launches To Make Your Valentine’s Day Sizzle
While many beauty and wellness brands are recovering from the busy holiday shopping season, sex- and intimacy-focused brands are prepping for their Super Bowl on Feb. 14—and the launches they’re showcasing for it are inventive as ever. Below,...
Wellness And Beauty Brands Are Increasingly Creating Products For People With PCOS Seeking Solutions Outside Of Traditional Healthcare
Alisa Vitti, founder of Flo Living, suffered from polycystic ovary syndrome (PCOS) from ages 12 to 22. Due to the condition, which is associated with high levels of the hormone androgen, she had no menstrual cycle...
What’s With The Sudden Interest In Biomimetic Skincare?
When Jennifer McClure, founder of Melach 33, was reformulating the skincare brand’s Nourishing Eye Cream, she wanted to add a gentle active ingredient proven to provide anti-aging benefits and decided on ChroNOline, a compound supplier Lucas...
From Penises To Pods, Five Wellness Trends Poised To Explode In 2024
According to Global Wellness Institute, the global wellness economy was worth $5.6 trillion in 2022 and is projected to hit $8.5 trillion in 2027, double its 2020 size. The massive economy, which is bigger than the...
