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What Six Virtual Try-On Service Providers Offer Emerging Beauty Brands
For the past decade, big beauty has been investing in augmented reality (AR) and artificial intelligence (AI) technologies as it attempts to improve personalized and engaging shopping experiences. In 2014, L’Oréal ventured into virtual makeup try-on with...
Alternatives To Virgin Plastic Are Far From Perfect. Here’s What You Need To Know About Them.
Here’s a controversial take given the beauty industry rat race to reduce environmental impacts: Plastic is an unbeatable packaging material for certain products. Of course, the downside is that plastic packaging produces billions of units of waste each...
Beauty’s New Class Of Lifestyle Brands
When Violette Serrat set out to develop her brand Violette_Fr with 11 stockkeeping units across six categories, including makeup, skincare, haircare and fragrance, not everyone was completely sold on the concept. She recounts an advisor teased her...
Unpacking The Future Of The Subscription Beauty Box Business
The beauty subscription box business boomed last year after the pandemic spread worldwide. With stores closed and people hunkered down in quarantine, home delivery of beauty products became a crucial vehicle for sampling. FabFitFun’s 2020 revenues soared...
Pivots, Obstacles And Opportunities: How CBD Beauty And Wellness Brands Are Evolving
The CBD segment was rocked in July when the Cellular Telecommunications and Internet Association (CTIA), a wireless trade organization monitoring sex, hate, alcohol, firearms and tobacco content, decided CBD was too offensive to be promoted by...
Indie Beauty Snapshot: A Dozen Trends Bubbling Up In The Third Quarter Of 2021
The great resignation isn’t just a rejection of modern work. It’s a rejection of work culture, which, in the United States, where people work more than in any other industrialized nation, is basically culture. It’s a...
