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How Executives Behind Expert-Founded Beauty Brands Balance Creativity And Business
While countless talking heads cosplay beauty experts on social media, Sephora is trumpeting the real beauty experts behind several of its brands like Danessa Myricks, Patrick Starr and Mary Phillips in its fall campaign. But...
TikTok Shop’s Power Player Position In K-Beauty Discovery And Sales
K-Beauty has K-popped in the United States, with South Korean exports to the country surging over 50% early this year, and TikTok virality playing an important role in introducing Americans to Korean beauty products and facilitating their...
The Mustache Is Gen Z’s New Beard
Before “Adults,” started filming, both Malik Elassal and Jack Innanen, the actors playing Samir and Paul Baker on the FX sitcom called gen Z’s “Friends,” were wearing mustaches, but Elassal was told his had to go....
Why Gwyneth Paltrow’s Good.Clean.Goop Was A Wipeout
Gwyneth Paltrow’s budget skincare brand Good.Clean.Goop had many promising ingredients when it launched two years ago: a famous founder with history in the beauty industry, clean beauty cachet, accessibility and prime retail placement at Target and...
Navigo Marketing Adopts Amazon Playbook For Ulta’s New Marketplace
Up against fierce competition for beauty shoppers’ dollars, Ulta Beauty is broadening its assortment in a big way with a new marketplace, and beauty e-commerce agency Navigo Marketing
10 Years Later, Where Indie Beauty Expo’s First Brand Exhibitors Are Now
In August 2015, 83 independently owned beauty and wellness brands came together in New York City for a new kind of trade show catering to emerging, founder-led brands that wanted to network with retail buyers, editors...
