Don’t Bullsh*t The Buyer: 10 Tips For Building Your Wholesale Business

If a distribution partnership is akin to a marriage, a dishonest party can lead to a pretty nasty divorce. With indie beauty brands chattering a ton about transparency these days, buyers are beseeching them to extend the concept...

Five Key Considerations For Navigating The Beauty Brand Fulfillment Process

Most small independent beauty brands want to grow. With growth, though, comes the necessary outsourcing of former do-it-yourself tasks such as shipping products to consumers or retailers. Like outsourced manufacturing, the shipping and handling of beauty...

Don’t Know Your EDI From EBITDA? Here’s A Glossary Of Terms Every Beauty Entrepreneur Needs To Understand

Suzanne LeRoux, an attorney prior to launching One Love Organics, thought the legal profession was rife with jargon. But beauty retailers’ acronym-riddled vocabulary puts legalese to shame. “I’d hear things like 3PL and didn’t know anything they...

10 Things I Wish I Knew Before Starting My Skincare Brand

When I launched Jillian Wright Skincare in 2013, I was leading a well-developed, high-profile clinical skin spa on Manhattan’s Upper East Side. I was bright-eyed, optimistic and, definitely, a bit naive. I figured I would have 50 retailers...

Full London IBE 2018 Buyer List, Buyer And Consumer Survey Released In Anthology of Indie Beauty

For retail buyers attending IBE London, variety was the spice of the trade show. More than 200 buyers identified a broad array of brands as their top 10 choices from the event that took place in October...

How To Pique The Interest Of Your Dream Retailer

A successful brand founder once told me it took over two years to perfect her pitch. While her dedication is admirable, in today’s increasingly competitive beauty market, you don’t have the luxury of time.