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Beauty’s Steep Discounts: A Death Spiral Or Sensible Sales Stimulant Amid Consumer Caution?
Beauty brands are in a promotional frame of mind as Black Friday and Cyber Monday inch closer, rolling out deep and lengthy discounts that raise questions about the degradation of brand equity and retail partnerships.
6 Buzzy “Athbeauty” Brands To Put In Your Gym Bag
Roughly one in five Americans exercise daily—and many more are outfitted like they do. Lululemon crossed $1 billion in sales in 2011 and $8 billion last year based on interest in athleisure style whether its customers are...
Getting A Deal On “Shark Tank” Isn’t What It Seems
In recent years on “Shark Tank,” the ABC business reality show that started in 2009 and has reached 304 episodes as it progresses into its 15th season, beauty entrepreneurs have been increasingly in the “tank” delivering pitches—and...
Emerging Beauty Brands Are Bringing Third-Party Brands To Their Websites To Diversify Revenue
Particularly in a punishing business environment, revenue diversification is the name of the entrepreneurial game—and beauty brands are doing that by looking beyond their own merchandise to sell third-party party products on their websites.
On TikTok Shop, Brands Are Looking To Cash In On TikTok Fame, But They May Get Stuck Battling Fraudsters
TikTok’s silly dance videos have turned into seriously big business. The platform that has 1.7 billion users worldwide—or about a fifth of the total number of people on earth—and the brands riding its algorithm for attention...
The Speed Trap: How Fast Beauty Has Compromised Product Quality
About five years ago, the beauty industry collectively decided it wanted to go fast—very fast. The skincare brand The Inkey List boasted to Women’s Wear Daily that it could bring a product...
