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From Face To Scalp: Serums Grow The Hair Growth Category
In the fast-growing hair growth segment, pharmaceuticals and their non-prescription cousins, supplements, have long been go-to remedies for hair loss. Now, brands are increasingly turning to topical scalp solutions to grow their hair growth sales even...
The Hottest Fragrances And Trends At Indie Perfume Shops Across The Country
Even in the age of Amazon and TikTok, where #PerfumeTok has lured billions of views, the vast majority of perfume purchases occur offline. “No matter how convenient online shopping gets, brick-and-mortar really isn’t going away,”...
“We’re Losing Talented People”: As Production Slumps, Hollywood Makeup Artists And Hairstylists Fight For Survival
Over the past five years, Hollywood’s movie and television industry has operated in fits and starts, thanks to COVID shutdowns, strikes by SAG-AFTRA and the Writers Guild of America and most recently wildfires, which halted...
The Humble Deodorant Goes Bougie And Bankable
In 2017, as aluminum-free deodorants were transforming personal care for the pits, Unilever and Procter & Gamble moved to capture customers migrating to more natural options by purchasing Native and Schmidt’s, respectively. Now, the deodorant category is...
Diverse Beauty Brands Have To “Push Harder” In The Post-DEI Era. Here’s How.
As retail strategist Josanta Gray Emegano worked to expand distribution for brands like Nude Sugar, Parfait and Beauty Bakerie, she noticed retailers’ DEI programs cracked the door open for the possibility of shelf placement for BIPOC-owned and...
8 Beauty Brands Launching At Sephora
Sephora is exercising its vaunted curation powers by enlarging its stable of influencer, buzzy K-Beauty and expert-led makeup, skincare and haircare brands. The beauty specialty chain is refining its assortment from a...
