Premium Content
Subscribers Only
Off-Price Retail Treasure Hunts Fuel TikTok Beauty Content And Sales
When Brianna Roman, a content creator and busy mom who admittedly shops too much, took a quick trip to T.J. Maxx in August, she uncovered products from several of beauty’s leading brands—Milk Makeup, Glossier, Anastasia Beverly...
Luxury Beauty’s E-Commerce Conundrum
When department stores’ market share began imploding, the rise of multi-brand e-tailers offered a lifeline, albeit a feeble one, for high-end beauty brands looking for another sales and awareness outlet. With the exit of Net-a-Porter from the wholesale...
The Rational State Of Indie Beauty In 2024
The whiplash effect from the pandemic-stoked e-commerce surge and self-care obsession to the ensuing reset marked by a return to traditional retail shopping and expressive beauty threw indie beauty brands for a wild loop last year. This year,...
8 Beauty Brands Launching At Urban Outfitters
Since Urban Outfitters branched into beauty in the 2010s, it’s stocked trendy products that occasionally border on kitschy. In 2016, the publication Women’s Wear Daily pronounced, “The merchandise that Urban is taking in isn’t the typical seen-at-Sephora stock.”...
Can Ulta Beauty Claw Back Prestige Market Share?
As Sephora, Walmart, Target and Amazon vie for beauty shoppers, Ulta Beauty is losing its edge with prestige beauty shoppers whose ability and willingness to splurge on skincare, makeup and haircare generally withstand economic cycles,
Untapped Potential: Exploring Digital Strategies For Building Professional Beauty Distribution
As brands face elevated digital customer acquisition costs and challenges staying on retail shelves, they’re looking to the professional beauty channel to diversify distribution, establish credibility and get on the radar of a new audience. Plus,...
