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At Clean Beauty Store Citrine, Experience And Expertise Are More Important Than Instagrammability
In an age when anybody with an iPhone can quickly disseminate skincare advice, Melissa Lenberg believes expertise that goes beyond what can be crammed into a 15-second Instagram Story resonates with clean beauty customers. The employees at her...
“A Great Girlfriend To Give You Guidance”: Why Knockout Beauty Puts Skincare Consultation At The Center Of Its Business
Cayli Cavaco Reck isn’t someone you’d expect to need beauty assistance. As a former magazine editor, brand strategist, and the daughter of Paul Cavaco and Kezia Keeble, two-thirds of the triumvirate that formed fashion public relations powerhouse KCD...
Lemon Laine’s Formula For Growing Its Clean Beauty and Wellness Concept: Community, Customization And Caches Of Testers
When Laura Lemon opened clean beauty shop Lemon Laine in Nashville two years ago, she followed in the footsteps of her great-grandparents who owned a general store in Oklahoma. Raised in Tulsa and married to Alabaman Evan Lenoir,...
The Exit Interview: Outgoing CEO Joël Palix Takes Stock Of His Five-Year Tenure At Feelunique
When Joël Palix was appointed CEO of Feelunique five years ago, he was tasked with putting the beauty e-tailer on a path to vigorous growth. It’s marched down that path. Since Palix, former president of Clarins Fragrance...
Werte Freunde Wants To Be The Follain (Plus Fashion) Of Germany
Hamburg has no shortage of beauty shopping destinations. There are 20 Douglas doors spread about the German city, including the stunning Douglas Pro Store, and the impressive beauty floor at luxury department store Alsterhaus is nearly...
Startup SwearBy Pinky Swears Its Product Reviews Are Real
As a former marketing head for several women’s brands, including NYDJ and Juicy Couture, Kate Foster Lengyel has witnessed the pros and cons of influencer marketing firsthand. She’s seen how easy it is for companies to fabricate positive...
