Scentbird Upends The Department Store Fragrance Experience By Shipping Scents Monthly To Millennials

In the absence of smell-o-cellphones, selling fragrances has been notoriously difficult to accomplish outside of physical locations. Addressing the persistent proboscis problem, subscription service Scentbird has cracked the code of the digital scent business by...

Petit Vour Soars By Setting A High Standard For Beauty Brands

For a vegan, Madeline Alcott certainly has a dogged animal instinct. She sensed that her personal quest to hold brands to ethical principles would resonate with consumers and pounced on the opportunity to set a high bar in...

Côte Bridges Clean Nail Polishes With Effortless California Chic

Los Angeles may be known for flip flops and T-shirts, but it has plenty discerning consumers can appreciate like high-end designer shops lining Melrose Place, the culinary arts of Nancy Silverton, Roy Choi and Suzanne Goin, and hip...

Ayla Stands Out By Paying Attention In An Era Of Short Attention Spans

Ayla founder Dara Kennedy is an established doyenne of natural beauty retailing, and her business isn’t even a decade old. Well before Credo hit the scene, she sensed skincare customers yearned for attention and...

Musely Merges Beauty Content And Commerce To Combat Amazon

Jack Jia, a venture capital investor and computer software entrepreneur, created the app Trusper to be a destination for home improvement tips, not a source of skincare information. Its users, however, had their own ideas. They weren’t as...

An Accidental Retailer Flourishes In The Bay Area

Stevonne Ratliff never intended to become a retailer. Her store, Concept Forty-Seven, was the fortuitous, albeit initially unplanned, result of securing space to produce her Brazil-inspired skin, hair and body care brand Beija...