Trends

The economy was jolted by three omnipresent forces this year—the national government, artificial intelligence and souring consumer sentiment—and the beauty industry wasn’t spared. Despite many businesses preparing for President Donald Trump’s tariff regime, its...

In the beauty industry, it’s easy to get caught up in sweating the small stuff, from engagement on the latest social media post to the exact discount to offer on a good deal. Sometimes, however, big thinking...

Last year, cosmetic chemist and Sula Labs founder AJ Addae prophesied that prices would rise and collaborations would dominate, both of which have played out across the beauty industry in 2025. Now in her...

Wellness isn’t just influencing beauty, it’s fundamentally realigning it. Consumer signals are clear: wellness has become a top priority, and shoppers are willing to spend on products and services that promise to help them reach their...

In 2026, aesthetic procedures are set to become smarter, subtler and more biologically respectful, propelled by progress in regenerative science, surgical precision and longevity-focused care. In 2024, Americans underwent more than 28.5 million...

Could the next “it” handbag be from a beauty brand? Beauty brands are convinced the answer is yes. A growing number of them are going beyond the flimsy makeup cases that populate holiday gift sets to introduce functional...