Trends

10 Ways Beauty Brands Will Take Action This Year, According To Product Developer Robyn Watkins
In 2023, Robyn Watkins foresees the beauty industry moving from intention to attainment. Brands, retailers and consumers won’t just talk about trends or topics that have been percolating for a while, they’ll take steps to address them. If...

Beauty Product Developer Julie Pefferman Identifies Eight Trends That Could Be Huge In 2023
If the economy slows next year, Julie Pefferman, a cosmetic chemist, product developer and the founder of beauty consultancy Cosmeta, counsels beauty brands not to be scared. “I believe people in the beauty industry won’t feel...


Brands Disrupt The Dandruff Category As OTC Products Continue To Proliferate
In the campaign for its new Anti-Dandruff Shampoo, Procter & Gamble-owned haircare brand Ouai calls upon consumers to “do more than drugstore,” a phrase that underscores the opening it detects to move consumers up the beauty industry...

5 Major Trends Driving The Cannabis Beauty And Wellness Market
When retail buyers from the likes of Ulta Beauty, Bloomingdale’s, Kith and The Vitamin Shoppe show up for a conference, you know it’s a big deal. And that’s just what Luxury Meets Cannabis Conference was last...
